Express Scripts FoundationResearch & Consumerology
Behavioral Science Can Increase Therapy Adherence
Published: March 1, 2010
By: Nease, RF. CDHC Solutions, 2010
ST. LOUIS – There is no doubt that the cost of health care to the nation is staggering, and one of the biggest drivers of this cost is prescription drug coverage. Although it is a great challenge, this is a manageable cost, specifically when one focuses on the issue of prescription drug adherence, which can lead to reduced waste in medical costs and productivity. We believe that an advanced application of the behavioral sciences can improve medication adherence. We also believe that because of their role in managing the benefit, their access to patient-level claims data, and their focus on pharmacy, PBMs are uniquely positioned to address this challenge, but only if they realize that nonadherence is primarily a behavioral rather than a clinical challenge.
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