As VP of Digital Experience, Christina’s team includes the disciplines of User Experience Design and Engineering, Customer Analytics and Accessibility, Content and Content Production, and cross-functional planning teams; the full group is collectively responsible for the design-specific and end-to-end experience transformation. Christina’s mission is to raise the bar of what it means to deliver quality experiences to healthcare, and to improve life for those we touch through our experiences. Prior to joining the fight to transform healthcare through technology, Christina worked in the payments industry, with an almost 10-year tenure at PayPal and, prior to that, at various start-ups, mainly in the Austin area.