Welcome to the exclusive Market Development microsite! Here you will find the latest and greatest tools, thought leadership and insights to drive your continued growth.
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Gap analysis
Pricing
Copy - here you will find all the info you need regarding pricing
Re-pricing menu
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Pricing case study
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New pricing trends
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PIT tool
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Solutions
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Solution assessment
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Solution list
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Value of integration and marketing
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VOI toolkit
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Finalist tools
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Training module 2
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VOI paper
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Prospecting playbook
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Broker engagement and CI
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Broker engagement best practices
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CI playbook
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New CI profiles
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Pharmacy bid strategy guide
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Broker discussion guide
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Organization optimization
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Recommendations for optimizing pharmacy sales organizations
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Pricing
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The Latest News
Healthcare article one headline
The hospital reminds patients of appointments by text and only occasionally voice. Patients who confirmed by text had a 75% show rate compared to 49% for patients who did not confirm.
Healthcare article 2
American Medical Association delegates adopted a policy this week directing the organization to keep working to support telehealth advancements during and after the COVID-19 pandemic.
Pricing is the reflection of everything you do as a business, from your product development all the way down to a link to your website, because we live in a world driven by value. Nothing else defines a business and a product more. Let’s explore why pricing is truly the (unbiased) most important aspect of your business by uncovering its theoretical roots and by illuminating how high of an impact price optimization can have on your profits.
Pricing is important since it defines the value that your product are worth for you to make and for your customers to use. It is the tangible price point to let customers know whether it is worth their time and investment.
Below we’ll go into each of these in more detail. Regardless of your product, pricing decisions remain an afterthought for many growing businesses. Your pricing strategies could shape your overall profitability for the future.
Depending on who you ask, a business serves hundreds of different purposes and embodies hundreds of definitions. Businesses provide jobs to individuals supporting themselves and families, they produce goods and services for those seeking them, and they even pay taxes to help support public goods. Yet, my favorite definition comes from my Economics advisor back in undergrad, who summed it up simply: businesses exist to provide value.
Stop guessing, and start taking pricing seriously. No idea where to start? Well, sign up for a free price optimization assessment. Our software may not be for you and that’s perfectly fine. We’re here to help with pricing in any form, and know where to steer you if we can’t help. We simply want you to stop wasting money and leaving cash on the table.
Pricing is important since it defines the value that your product are worth for you to make and for your customers to use. It is the tangible price point to let customers know whether it is worth their time and investment.
Below we’ll go into each of these in more detail. Regardless of your product, pricing decisions remain an afterthought for many growing businesses. Your pricing strategies could shape your overall profitability for the future.
Depending on who you ask, a business serves hundreds of different purposes and embodies hundreds of definitions. Businesses provide jobs to individuals supporting themselves and families, they produce goods and services for those seeking them, and they even pay taxes to help support public goods. Yet, my favorite definition comes from my Economics advisor back in undergrad, who summed it up simply: businesses exist to provide value.
Stop guessing, and start taking pricing seriously. No idea where to start? Well, sign up for a free price optimization assessment. Our software may not be for you and that’s perfectly fine. We’re here to help with pricing in any form, and know where to steer you if we can’t help. We simply want you to stop wasting money and leaving cash on the table.